Forget Making More Money… Focus on THIS Instead!

When you change your focus, you change the outcome

Being the richest man in the cemetery doesn’t matter to me.  Going to bed at night saying
we’ve done something wonderful, that’s what matters to me.

– Steve Jobs

Woman Carrying Serving TrayWhen it comes to running a business, serving customers/clients, all while managing employees; it’s easy to focus solely on results and making more money.

However, we have the opportunity to shift our primary focus from having it be all about the money, to making an EXTRAORDINARY difference for our clients, customers, employees, and assistants.

When I look back at the stories and movies that have inspired me, the ones that stand out the most are about leaders who were filled with passion and commitment to make an impact and truly be of service to others.

There is a wonderful scene from Dead Poets Society, in which Robin Williams (who plays the role of a teacher at an Ivy League school for young boys), brings his students to view the dusty photos of past students in the school archives.

He tells them, “They’re not that different from you, are they?  Same haircuts, full of hormones, just like you.  Invincible, just like you feel.  The world is their oyster.  They believe they’re destined for great things, just like many of you.

Their eyes are full of hope, just like you.  Did they wait until it was too late to make from their lives even one iota of what they were capable?

Because, you see gentlemen, these boys are now fertilizing daffodils.  But if you listen real close, you can hear them whisper their legacy to you.  Go on.  Lean in.  Listen, you hear it?  – – Carpe – – hear it?  – – Carpe, carpe diem… seize the day boys, make your lives extraordinary.”

As leaders we have the opportunity to make our lives and the lives of customers, clients, employees, and assistants, EXTRAORDINARY.

We do this first, by deciding to be a leader whose primary focus is to serve.  Then, we intentionally shift our priority from making money to making an EXTRAORDINARY difference to those we serve.

When we put our focus on making a difference for our employees, we initiate a domino effect where our employees not only better serve us, but our customers and clients become loyal fans of our business and in turn, become inspired to make a difference for others.

3c6738667432142bfc45ba2085af4983This has been referred to as servant leadership – where you strive to be of service in your business.

Being of service to others has the potential to create a positive change throughout our businesses, communities, and ultimately, the world.

The end result of making a difference is significantly increased revenue.  I like to think of revenue as a reflection of how many lives I am impacting.

As I impact more people, my revenue naturally increases.

Carpe Diem, seize the day!  Make your lives and the lives of your clients, customers, employees, assistants, and the lives of everyone you encounter, EXTRAORDINARY.

This is truly how we create businesses that are meaningful, fulfilling, and EXTRAORDINARY.  It’s ultimately how we become an agent of change and transformation in the world.

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